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Business & Investing Books > Marketing & Sales Books
Hardcover Marketing Government and Social Services Book
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ISBN: 0471093653

ISBN13: 9780471093657

Marketing Government and Social Services

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An innovative approach to managing government agencies, this book shows administrators how to apply private-sector marketing concepts and strategies to the delivery of public services. Explains how an agency's problems can be understood from a marketing perspective and offers practical, ''hands-on'' guidance for developing marketing-based solutions that coordinate distinct yet interrelated functions into an integrated service delivery system. Provides...

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Format: Hardcover

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We receive fewer than 1 copy every 6 months.

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Related Subjects

Business Business & Finance Business & Investing Communication Policy Economics Management & Leadership Marketing Marketing & Sales Politics & Government Politics & Social Sciences

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