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Paperback Marketing for Tourism, Hospitality & Events: A Global & Digital Approach Book
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ISBN: 1473926645

ISBN13: 9781473926646

Marketing for Tourism, Hospitality & Events: A Global & Digital Approach

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Book Overview

Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services.

Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today′s consumer, and the importance of public relations...

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Business Business & Investing Economics

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