Marketing for Non-Profit Organizations

By David L. Rados

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A professional book and text for anyone interested in marketing in the nonprofit sector. Rados covers the entire field, from explaining what marketing is to describing the role of marketing in the nonprofit organization. He provides specifics on pricing, distribution, product, and marketing communications. He thoroughly treats raising money and attracting and keeping volunteers.

By providing illustrations and examples, Rados teaches the reader to analyze marketing problems and make sound decisions. Of interest to nonprofit managers, marketers, and business students.

Format:Hardcover

Language:English

ISBN:0865692548

ISBN13:9780865692541

Release Date:March 1996

Publisher:Praeger

Length:480 Pages

Weight:1.85 lbs.

Dimensions:1.1" x 6.1" x 9.2"

Related Subjects

Business Business & Finance Business & Investing Economics Industries & Professions Management & Leadership Marketing Marketing & Sales Nonprofit Organizations & Charities

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Marketing for Non-Profit Organizations

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