Marketing for Financial Advisors: Build Your Business by Establishing Your Brand, Knowing Your Clients and Creating a Marketing Plan

As someone with 25 years of experience as an advisor, I must admit this is the most informative book I'v ever read as far a providing detailed practical advice on how to make your practice more profitable.

Marketing for Financial Advisors is definitely a must for financial advisors at every stage of their career. It addresses our concerns that we all have about our marketing strategy, but often feel too busy to put on paper. It provides us and our personal brand the tools in order to grow our assets under management in a focused, strategic, economic and efficient manner. For those of us that spend thousands of dollars on private club memberships and client lunches, this is the best $40 you can spend this year. Personally speaking, marketing is often a second thought when running my business, as I rely on word of mouth from clients; however, I am now holding myself to a defined market niche with clear benchmarks set for 2009, along with the analytical tools in place in order to track my marketing performance plan. Recently I addressed with a colleague the tactics for firing an unprofitable client of his, which as we all know if not handled correctly, can be a political nightmare. My friend was in a particularly difficult situation; I advised him to pick up a copy of this book. Marketing for Financial Advisors clearly addresses the possible solutions for this hairy situation, which any experienced financial manager has had to face. I HIGHLY recommend this book; you owe it to yourself to read it before your serious competition does.

This book is a great guide to help build your financial services business. I especially like the sections on investor psychology and niche marketing. These are topics that are lacking in many similar books that seem to be filled with mostly anecdotes. One of the best things about it is that it takes established marketing models and best practices and clearly applies them to being a financial advisor. This would also be a good book for anyone in financial services like estate planners, insurance advisors, and mortgage brokers.