Marketing for Entrepreneurs: Concepts and Applications for New Ventures

by Frederick G. Crane

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Book Overview

Using the latest research and information on entrepreneurial marketing, including consumer behavior, social media, and intellectual property, the Second Edition of Marketing for Entrepreneurs provides practical insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success. Business expert and influential author Frederick G. Crane focuses on how to use marketing to find, evaluate,...

Format:Paperback

Language:English

ISBN:1452230048

ISBN13:9781452230047

Release Date:September 2012

Publisher:Sage Publications, Inc

Length:264 Pages

Weight:0.85 lbs.

Dimensions:0.6" x 6.0" x 8.9"

Related Subjects

Business Business & Investing Economics

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Marketing for Entrepreneurs: Concepts and Applications for New Ventures

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