Marketing for Economists and Life Scientists: Viewing Marketing Tools as Informative and Risk Reduction/Demand Enhancing

by David Zilberman and Amir Heiman

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Format:Hardcover

Language:English

ISBN:9813145668

ISBN13:9789813145665

Release Date:February 2026

Publisher:World Scientific Publishing Company

Length:256 Pages

Related Subjects

Business Business & Investing Economics

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Marketing for Economists and Life Scientists: Viewing Marketing Tools as Informative and Risk Reduction/Demand Enhancing

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