Marketing for Competitiveness: Asia to the World - In the Age of Digital Consumers
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Book Overview
Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google...
Format:Hardcover
Language:English
ISBN:9813201959
ISBN13:9789813201958
Release Date:January 2017
Publisher:World Scientific Publishing Company
Length:304 Pages
Weight:1.24 lbs.
Dimensions:0.8" x 6.0" x 9.1"
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