Marketing Financial Services

by Hooman Estelami

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"This book is syncretism at its best . The writing is clear.The flow has the massive feel of logicunfolding"(Arthur Kover, Consulting Director at HCD Research Inc., Management Fellow at YaleUniversity, and former editor of the Journal of Advertising Research)"Estelami combines an excellent knowledge of marketing literature with a deep understanding offinancial services. The combination is a very effective and contemporary book on marketing financialservices."(Russell...

Format:Paperback

Language:English

ISBN:1598581899

ISBN13:9781598581898

Release Date:July 2006

Publisher:Dog Ear Publishing

Length:360 Pages

Weight:1.45 lbs.

Dimensions:0.8" x 7.5" x 9.3"

Related Subjects

Business Business & Investing Economics

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