Marketing Financial Services

by Mike Wright and Trevor Watkins

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Book Overview

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added.

Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including...

Format:Paperback

Language:English

ISBN:0750622474

ISBN13:9780750622479

Release Date:October 1995

Publisher:Routledge

Length:416 Pages

Weight:1.75 lbs.

Dimensions:0.9" x 7.5" x 9.6"

Related Subjects

Accounting Accounting & Finance Advertising Banking Banks & Banking Business Business & Finance Business & Investing Computer Science Computers & Technology Economics Industries & Professions Management Management & Leadership Marketing Marketing & Sales Popular Economics Sales Sales & Selling Textbooks

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Marketing Financial Services

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