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Business & Investing Books > Marketing & Sales Books
Paperback Marketing Finance Book
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ISBN: 0750657707

ISBN13: 9780750657709

Marketing Finance

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Format: Paperback

Condition: Very Good

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Book Overview

Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates how to achieve...

Related Subjects

Business Business & Finance Business & Investing Economics Education & Reference Finance Management Management & Leadership Marketing Marketing & Sales

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