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Arts, Music & Photography Books > Fashion Design Books
Paperback Marketing Fashion Book
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ISBN: 1609010787

ISBN13: 9781609010782

Marketing Fashion

by , , , et al.
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Format: Paperback

Condition: Very Good

$46.39
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Book Overview

While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies...

Related Subjects

Business Business & Investing Design Economics Fashion & Textile Fashion Design

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