Marketing Essentials in Hospitality and Tourism: Foundations and Practices

by Margaret Shaw and Stowe Shoemaker

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Marketing Essentials in Hospitality and Tourism: Foundations and Practices provides readers with an introduction to hospitality marketing and the basics of its many different components. KEY TOPICS:... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0131708279

ISBN13:9780131708273

Release Date:August 2007

Publisher:Pearson

Length:611 Pages

Weight:2.80 lbs.

Dimensions:1.4" x 8.2" x 10.9"

Related Subjects

Business Business & Investing Economics

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Marketing Essentials in Hospitality and Tourism: Foundations and Practices

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