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Paperback Marketing and Finance: Creating Shareholder Value Book
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ISBN: 1119953383

ISBN13: 9781119953388

Marketing and Finance: Creating Shareholder Value

by , ,
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The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly,... This description may be from another edition of this product.

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Format: Paperback

Condition: New

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Business Business & Investing Economics

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