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Paperback Marketing Destinations and Venues for Conferences, Conventions and Business Events Book
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ISBN: 1138852155

ISBN13: 9781138852150

Marketing Destinations and Venues for Conferences, Conventions and Business Events

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Format: Paperback

Condition: Good

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Book Overview

Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges.

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Business Business & Investing Economics

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