Marketing Corporate Image: The Company as Your Number One Product
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Book Overview
Influence consumer choices, build brands, pre-sell new products or services, and add value to your company in the minds of customers and investors -- simply by treating company image as your number... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:0844232831
ISBN13:9780844232836
Release Date:January 1993
Publisher:NTC/Contemporary Publishing Company
Length:272 Pages
Weight:0.95 lbs.
Dimensions:0.7" x 6.0" x 9.0"
Customer Reviews
4 ratings
Excellent research material
Published by Thriftbooks.com User , 24 years ago
I am currently engaged in an MBA dissertation on the state of MBA programmes and found the referrals to companies as brands very helpful. The book clearly sets out the marketing of a service brand and contains many helpful hints that are not repeated in other texts. The book is easy to read without being superficial. I look forward to reading other material by these authors.
Excellent research material
Published by Thriftbooks.com User , 24 years ago
I am currently engaged in an MBA dissertation on the state of MBA programmes and found the case study on the MBA phenomenon in America exactly what I needed. The book clearly sets out the marketing of a service brand and contains many helpful hints that are not repeated in other texts. The book is easy to read without being superficial. I look forward to reading other material by these authors.
"I found it to be well organized and helpful."
Published by Thriftbooks.com User , 24 years ago
Many case studies throughout. Clearly written, easy to understand. Good interviews with other professionals like myself. It has been helpful in my business, I use it all the time.
Marketing Corporate Image by James Gregory
Published by Thriftbooks.com User , 24 years ago
I found the material in this book to be very well organized and helpful. The case studies and interviews are of particular use in my business dealings.
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