Marketing: Concepts and Strategies, European Edition
Throughout the 1980's Bill Pride and OC Ferrell's text led the way in the USA, with full colour design and cutting edge supplements for tutors. In the UK and Europe, tutors mainly used Kotler's or McCarthy's books. In 1991 Warwick-based Sally Dibb and Lyndon Simkin joined forces with Bill Pride and O.C. Ferrell to produce the first European edition of "Marketing: Concepts and Strategies." This trail-blazing Euro-text proved hugely popular with tutors...
Format:Paperback
Language:English
ISBN:061853203X
ISBN13:9780618532032
Release Date:February 2005
Publisher:Cengage Learning
Length:878 Pages
Customer Reviews
3 ratings
Easy to Read
Published by Thriftbooks.com User , 18 years ago
As far as text books go, this was an easy read. Well put together and easy to understand concepts.
super
Published by Thriftbooks.com User , 19 years ago
It was in excellent condition as they said.And delivery was faster than i thought(3 days).Thanks...
Concept of Marketing
Published by Thriftbooks.com User , 23 years ago
I used this textbook last semester in my first marketing class. I didn't know much about marketing.This book explains very clearly what marketing is, and gave examples of companies that are using the marketing concept, and how it affects customers.The Book also presents ways that you, the consumer can tell weather or not a company is using the marketing concept in order to satisy your needs.
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