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Business & Investing Books > Marketing & Sales Books
Paperback Marketing Communications Book
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ISBN: 1529781213

ISBN13: 9781529781212

Marketing Communications

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Format: Paperback

Condition: New

$88.67
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Book Overview

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way.

This fourth edition:

Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis Covers timely topics such as online...

Related Subjects

Business Business & Investing Economics

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