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Hardcover Marketing Communications Book
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ISBN: 1529781205

ISBN13: 9781529781205

Marketing Communications

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Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition: Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis Covers timely topics such as online retailers,...

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Format: Hardcover

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