Marketing Communications: Offline and Online Integration, Engagement and Analytics

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Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0749473401

ISBN13:9780749473402

Release Date:February 2016

Publisher:Kogan Page

Length:600 Pages

Weight:2.25 lbs.

Dimensions:0.8" x 7.4" x 9.6"

Related Subjects

Business Business & Investing Economics

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Marketing Communications: Offline and Online Integration, Engagement and Analytics

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