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Paperback Marketing Communications: Objectives, Strategy, Tactics Book
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ISBN: 1526438658

ISBN13: 9781526438652

Marketing Communications: Objectives, Strategy, Tactics

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Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan.

The new SAGE Marketing Communications textbook is a contemporary evolution of the well-known Rossiter and Percy Advertising and Promotion Management textbook, which...

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Format: Paperback

Condition: New

$94.61
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