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Business & Investing Books > Marketing & Sales Books
Paperback Marketing Communications Management Book
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ISBN: 0750652942

ISBN13: 9780750652940

Marketing Communications Management

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Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample...

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Format: Paperback

Condition: New

$91.99
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Business Business & Finance Business & Investing Economics Education & Reference Marketing Marketing & Sales Popular Economics

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