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Paperback Marketing Communications Management: Analysis, Planning, Implementation Book
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ISBN: 0857027875

ISBN13: 9780857027870

Marketing Communications Management: Analysis, Planning, Implementation

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Praise for the first edition:

'An excellent text for exploring marketing communications in the 21st century.' - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway

'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style.' - Martin Evans, Senior Teaching in...

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Format: Paperback

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