Marketing Communications: Frameworks, Theories, and Applications

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Bringing together leading and recent views on marketing communications and deals with both brand and corporate issues, this book offers a practical framework within which marketing communications... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0131509624

ISBN13:9780131509627

Release Date:May 1995

Publisher:Prentice Hall

Length:515 Pages

Weight:1.68 lbs.

Dimensions:0.9" x 6.9" x 9.2"

Related Subjects

Business Business & Investing Economics

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Marketing Communications: Frameworks, Theories, and Applications

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