Marketing Communications: Discovery, Creation and Conversations

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This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. With... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:1292092610

ISBN13:9781292092614

Release Date:May 2016

Publisher:Pearson

Length:760 Pages

Weight:0.05 lbs.

Dimensions:1.0" x 7.6" x 10.4"

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Marketing Communications: Discovery, Creation and Conversations

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