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Paperback Marketing Communications: A European Perspective. Patrick de Pelsmacker, Maggie Geuens, Joeri Van Den Bergh Book
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ISBN: 0273773224

ISBN13: 9780273773221

Marketing Communications: A European Perspective. Patrick de Pelsmacker, Maggie Geuens, Joeri Van Den Bergh

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A comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Chapter coverage includes all elements of the communications mix, including... This description may be from another edition of this product.

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Format: Paperback

Condition: Good

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