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Business & Investing Books > Marketing & Sales Books
Paperback Marketing Communications Book
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ISBN: 0470319925

ISBN13: 9780470319925

Marketing Communications

by , , , et al.
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Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as: Brand narrative approach - Cases such...

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Format: Paperback

Condition: New

$91.22
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