Marketing Channels
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Book Overview
A textbook that provides a management focus and comprehensive management framework to the field of marketing channels so as to position marketing channels as a crucial part of marketing management.... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0324316984
ISBN13:9780324316988
Release Date:November 2011
Publisher:Cengage Learning
Length:696 Pages
Weight:3.15 lbs.
Dimensions:1.2" x 8.0" x 10.0"
Customer Reviews
2 ratings
Marketing Student
Published by Thriftbooks.com User , 16 years ago
Marketing Channels: A Management ViewThis is a must book for any person involved in marketing as a job or student.
The Best Managerial Channels Book
Published by Thriftbooks.com User , 23 years ago
I have taught executives and students from this text.It is the best.For a relationship marketing add on look to sheth 2000 from Sage
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