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Paperback Marketing Channel Strategy: An Omni-Channel Approach Book
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ISBN: 0367262096

ISBN13: 9780367262099

Marketing Channel Strategy: An Omni-Channel Approach

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Format: Paperback

Condition: New

$117.86
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Book Overview

Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly.

The omni-channel is different from the multi-channel. It recognizes not...

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Business Business & Investing Economics

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