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Paperback Marketing Budgeting (RLE Marketing): A Political and Organisational Model Book

ISBN: 1138995630

ISBN13: 9781138995635

Marketing Budgeting (RLE Marketing): A Political and Organisational Model

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Format: Paperback

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Book Overview

This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather... This description may be from another edition of this product.

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