Marketing: Best Practices

Name: The best of two worlds
Item: Marketing: Best Practices
Rating: 5
Author: Thriftbooks.com User

by Peter R. Dickson, K. Douglas Hoffman, Patrick Dunne, et al.

Seventeen experts, one voice The premise behind Marketing: Best Practices is simple yet effective: combine the expertise of the best and brightest in marketing. The second edition continues the... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0030349990

ISBN13:9780030349997

Release Date:July 2002

Publisher:South Western Educational Publishing

Length:672 Pages

Weight:3.60 lbs.

Dimensions:1.1" x 8.7" x 11.2"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Economics Education & Reference Management & Leadership Marketing Marketing & Sales

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The best of two worlds

Published by Thriftbooks.com User , 23 years ago

This book combines the knowledge of excellent scholars of marketing in a clear and structured format which is accessible to undergraduates. In addition, the cases and other teaching materials provide excellent support.

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