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Hardcover Marketing and Sustainability: Contradiction or the Path to Profitable Businesses and Sustainable Societies Book

ISBN: 1394273762

ISBN13: 9781394273768

Marketing and Sustainability: Contradiction or the Path to Profitable Businesses and Sustainable Societies

In-depth, authoritative overview of sustainability issues and how sustainability is integrated into management and marketing theory and practices Marketing and Sustainability equips readers in the fields of management and marketing with an in-depth understanding of sustainability issues and how sustainability is integrated into business. Examples from across the globe are included on topics such as how businesses use services, sharing practices, and...

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Format: Hardcover

Condition: New

$69.99
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