Marketing and Selling the Travel Product
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This comprehensive book offers readers a first view of the dynamic world of travel and tourism. Its unique approach covers the marketing cycle as well as dedicated chapters on such topics as consumer profiles, sales distribution network, service quality, and salesmanship. Close-ups of professionals working in the field, as well as marketing profiles of leading companies, provide meaningful real-world examples. Useful as a professional reference guide,...
Format:Paperback
Language:English
ISBN:0827376480
ISBN13:9780827376489
Release Date:October 1999
Publisher:Cengage Learning
Length:324 Pages
Weight:1.50 lbs.
Dimensions:0.6" x 8.4" x 10.9"
Related Subjects
Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Economics Education & Reference Guides Hospitality, Travel & Tourism Industries & Professions Information Management Job Hunting & Careers Management Management & Leadership Marketing Marketing & Sales Popular Economics Reference TravelCustomer Reviews
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