Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions

by Sue Rungard and Sue Runyard

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This definitive guide describes the role of marketing and effective marketing and public relations techniques any museum or heritage site can utilize.

Format:Paperback

Language:English

ISBN:0742504077

ISBN13:9780742504073

Release Date:March 2000

Publisher:Globe Pequot Publishing Group Inc/Bloomsbury

Length:304 Pages

Weight:1.55 lbs.

Dimensions:0.8" x 6.1" x 9.1"

Related Subjects

Business Business & Investing Education & Reference Hospitality, Travel & Tourism Industries & Professions Marketing Marketing & Sales Public Relations Reference

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Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions

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