Marketing and Logistics Led Organizations: Creating and Operating Customer Focused Supply Networks
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Logistics and marketing stand out as two disciplines which are connected, and both are critical to the provision of customer value. Marketing and Logistics Led Organizations looks at marketing-led logistics and logistics-led marketing. In the current business world, the idea of a single supply chain has been replaced by an integrated multi-channel approach. The authors therefore examine how to optimise profit and control costs through...
Format:Paperback
Language:English
ISBN:074947873X
ISBN13:9780749478735
Release Date:October 2017
Publisher:Kogan Page
Length:280 Pages
Weight:0.96 lbs.
Dimensions:0.6" x 6.1" x 9.2"
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