Marketing and Financial Management: New Economy - New Interfaces

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This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and postgraduate courses. The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume,...

Format:Paperback

Language:English

ISBN:1403940975

ISBN13:9781403940971

Release Date:March 2005

Publisher:Red Globe Press

Length:432 Pages

Weight:1.39 lbs.

Dimensions:0.9" x 5.9" x 8.0"

Related Subjects

Business Business & Investing Economics

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Marketing and Financial Management: New Economy - New Interfaces

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