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Paperback Marketing and Financial Management: New Economy - New Interfaces Book

ISBN: 1403940975

ISBN13: 9781403940971

Marketing and Financial Management: New Economy - New Interfaces

This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and postgraduate courses. The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume,...

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Format: Paperback

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