Marketing and Design Management

by Rachel Cooper and Margaret Bruce

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This text looks at the interface between marketing and design management, with particular focus on product development and corporate communications. It considers such issues as the role of design on... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:1861521731

ISBN13:9781861521736

Release Date:June 1997

Publisher:International Thomson Business Press

Length:260 Pages

Weight:0.50 lbs.

Dimensions:0.5" x 6.2" x 9.2"

Related Subjects

Business Business & Investing Economics

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Marketing and Design Management

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