Marketing Analytics: Data-Driven Techniques with Microsoft Excel

by Wayne L. Winston

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Book Overview

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows...

Format:Paperback

Language:English

ISBN:111837343X

ISBN13:9781118373439

Release Date:January 2014

Publisher:Wiley

Length:720 Pages

Weight:2.71 lbs.

Dimensions:1.3" x 7.4" x 9.3"

Related Subjects

Business Business & Investing Computers Computers & Technology Economics

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Marketing Analytics: Data-Driven Techniques with Microsoft Excel

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