For undergraduate principles of marketing courses. An introduction to marketing using a practical and engaging approach
This ISBN is for the bound textbook, which students can rent through their bookstore.
Marketing: An Introduction...
Marketing: An Introduction shows readers how customer value--creating it and capturing it--drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to...
NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of the MyLab(TM)and Mastering(TM) platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering, you...
NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you...
"Marketing: An Introduction" is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing. This best-selling, brief text introduces marketing through the lens of creating value...
For undergraduate principles of marketing courses. This ISBN is for the Pearson eText access card. An introduction to marketing using a practical and engaging approach Marketing: An Introduction shows students how customer value -- creating...