Marketing: An Instrument for Sustainable Development
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At the end of the last century, we were at a crossroads when it came to our economic future and a mindset for managing organisations' strategic resources. This content, which has been completely revised, once again attracts attention due to its topicality and necessity, as we observe the entry of the Asian Tigers onto the global competitive scene, especially China. With repercussions on current business strategies, I invite everyone to read this book,...
Format:Paperback
Language:English
ISBN:6207900170
ISBN13:9786207900176
Release Date:July 2024
Publisher:Our Knowledge Publishing
Length:100 Pages
Weight:0.35 lbs.
Dimensions:0.2" x 6.0" x 9.0"
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