Marketing: A Very Short Introduction
(Book #663 in the Very Short Introductions Series)
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Very Short Introductions: Brilliant, Sharp, Inspiring Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides customer and competitor information to the organisation, as well as creating awareness of the company's offering. As globalization creates increasing challenges to established marketing practices,...
Format:Paperback
Language:English
ISBN:0198827334
ISBN13:9780198827337
Release Date:May 2021
Publisher:Oxford University Press
Length:176 Pages
Weight:0.30 lbs.
Dimensions:0.5" x 4.3" x 6.8"
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