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Business & Investing Books > Marketing & Sales Books
Hardcover Marketing: A Managerial Approach Book
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ISBN: 0538191104

ISBN13: 9780538191104

Marketing: A Managerial Approach

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This text stresses planning and decision making for marketing managers. This-four colour revision has been thoroughly researched and includes both traditional theory and contemporary topics. Each chapter contains a comprehensive end-of-chapter case.

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Format: Hardcover

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We receive fewer than 1 copy every 6 months.

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Related Subjects

Business Business & Finance Business & Investing Economics Management & Leadership Marketing Marketing & Sales

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