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Paperback Marketing: A Critical Textbook Book
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ISBN: 1848608780

ISBN13: 9781848608788

Marketing: A Critical Textbook

by , , , et al.
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Format: Paperback

Condition: New

$80.00
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Book Overview

With a focus on introducing the key concepts of critical and alternative marketing, this text brings the real-world challenges and considerations of marketing to students. Both productive and positive, the approach taken offers other ways of looking at, and solving, marketing ′problems′.

Using examples and case studies to illustrate and discuss major alternative and critical perspectives on the subject, it enables students...

Related Subjects

Business Business & Investing Economics

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