Marketing a Country: Promotion as a Tool for Attracting Foreign Investment

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Revised Edition.The new competitive foreign investment environment has prompted analogies between competition among governments for foreign investment and competition among firms for market share. Given the similarities in the nature of the competition, it is not surprising that countries are adopting marketing strategies that parallel those of private companies. Some of the findings of research on company marketing programs can thus benefit countries...

Format:Paperback

Language:English

ISBN:0821346598

ISBN13:9780821346594

Release Date:April 2000

Publisher:World Bank Publications

Length:189 Pages

Weight:0.75 lbs.

Dimensions:0.5" x 6.0" x 8.9"

Related Subjects

Business Business & Investing Economics

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Marketing a Country: Promotion as a Tool for Attracting Foreign Investment

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