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Paperback Marketing: A Complete Guide in Pictures Book

ISBN: 0750661984

ISBN13: 9780750661980

Marketing: A Complete Guide in Pictures

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Format: Paperback

Condition: Acceptable*

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Book Overview

Successful executives know that marketing as a process and an orientation is a necessity for understanding where to go and how to get there. It is not difficult to spot organizations that have not adopted a marketing approach! So that managers and students can quickly grasp the key principles one of the world's leading marketing educators, Malcolm McDonald has teamed up with an expert cartoonist and educational designer, Peter Morris, to create this...

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