Skip to content
Menu Button
Scan a barcode
Scan
My Lists
Scan a barcode
Scan
Give More Get More: Earn bonus points
on every item with orders of 3+ books
Business & Investing Books > Marketing & Sales Books
Hardcover Marketing 3.0: From Products to Customers to the Human Spirit Book
Share to Facebook
Share to Pinterest
Share to Twitter

ISBN: 0470598824

ISBN13: 9780470598825

Marketing 3.0: From Products to Customers to the Human Spirit

by and
No Customer Reviews

Select Format

Select Condition ThriftBooks Help Icon

Recommended

Format: Hardcover

Condition: Very Good

$5.59
Save $22.41!
List Price $28.00
Almost Gone, Only 4 Left!
Add to Wish List

Book Overview

Understand the next level of marketing

The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing...

Related Subjects

Business Business & Investing Economics

Customer Reviews

0 rating
Write a review
Trustpilot

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Follow Us

Link to Facebook
Link to Twitter
Link to Pinterest
Link to Tumblr
Link to Instagram
Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
GoDaddy Verified and Secured