Marketing - The Retro Revolution

by Stephen Brown

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The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing -- The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking.

In his engaging and lively style, Stephen Brown shows that the implications of today′s retro...

Format:Paperback

Language:English

ISBN:0761968512

ISBN13:9780761968511

Release Date:August 2001

Publisher:Sage Publications Ltd

Length:272 Pages

Weight:0.90 lbs.

Dimensions:0.6" x 6.6" x 9.3"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Economics Marketing Marketing & Sales

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Marketing - The Retro Revolution

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