Marketers Are From Mars, Consumers Are From New Jersey

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In marketing today, delusional thinking isn't just acceptable -- it's mandatory. In "Marketers Are From Mars, Consumers Are From New Jersey", Bob Hoffman, author of "101 Contrarian Ideas About Advertising" and "The Ad Contrarian" explains how marketers and advertisers have lost touch with consumers and are living in a fantasy land of their own invention -- fed by a cultural echo chamber of books, articles and conferences in which people like them...

Format:Paperback

Language:English

ISBN:1508977119

ISBN13:9781508977117

Release Date:May 2015

Publisher:CreateSpace Independent Publishing Platform

Length:190 Pages

Weight:0.50 lbs.

Dimensions:8.0" x 0.4" x 5.0"

Related Subjects

Business Business & Investing

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Marketers Are From Mars, Consumers Are From New Jersey

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