Market Response Models: Econometric and Time Series Analysis
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Book Overview
From 1976 to the beginning of the millennium--covering the quarter-century life span of this book and its predecessor--something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques...
Format:Hardcover
Language:English
ISBN:0792378261
ISBN13:9780792378266
Release Date:March 2001
Publisher:Springer
Length:502 Pages
Weight:1.90 lbs.
Dimensions:1.2" x 6.5" x 9.4"
Customer Reviews
1 rating
Has All The Facts
Published by Thriftbooks.com User , 20 years ago
Great reference for building market models. A lot of good examples. Real world case studies. Easy to understand math formulas. Technical - but good!
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