Market Response and Marketing Mix Models: Trends and Research Opportunities

by Hubert Gatignon and Douglas Bowman

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Market Response and Marketing Mix Models takes a forward-looking perspective identifying research opportunities related to market response and marketing mix models.

Format:Paperback

Language:English

ISBN:1601983549

ISBN13:9781601983541

Release Date:April 2010

Publisher:Now Publishers

Length:90 Pages

Weight:0.30 lbs.

Dimensions:0.2" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Economics

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Market Response and Marketing Mix Models: Trends and Research Opportunities

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