Market Research with Panels: Types, Surveys, Analysis, and Applications
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Book Overview
One of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes. Companies that fail to sound out the market quickly fall behind. To prevent this, panel data is being consulted in more and more industries. This book shows students and practitioners how to use panels to conduct market and product analyses. Among others, the book covers the following types of...
Format:Paperback
Language:English
ISBN:365837652X
ISBN13:9783658376529
Release Date:August 2023
Publisher:Springer
Length:242 Pages
Weight:0.80 lbs.
Dimensions:0.5" x 6.1" x 9.2"
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